Weβre a young company with a long past, and a small team with a big heart. Hereβs how it all began...
chapter 1
a friendship
blossoms
Back in 2004, Louis and Koen met at university in Belgium. Sharing a love of beer & games, they soon became good friends. Despite playing tic-tac-toe during their lectures, they both dreamed of becoming entrepreneurs.
chapter 2
A pet-shaped
problem
Fast forward ten years, Louis and Koen often met up to talk about jobs, families, and inevitably β their dogs, Edgard and Cooper. But they shared a complaint: the pet food they were buying wasnβt making their dogs very happy or healthy.
chapter 3
making the
change
The two friends decided to take a closer look at the world of dog food and were shocked by what they found. Surely there was another way. And thatβs why Edgard & Cooper (the idea, at least) was born!
chapter 4
mission
possible
Louis and Koen wanted Edgard & Cooper to be different. That meant delicious, healthy dog food that played nice with nature. The kind of pet food that Louis, Koen, Edgard, and Cooper could all feel good about.
01
A different path
When Louis and Koen first asked suppliers to try a recipe using fresh meat (plus fruit, vegetables, and herbs) everyone said it couldnβt be done.
02
Persistence pays off
Louis and Koen worked hard to find a solution, partnering with a university for support. Two-and-a-half years later, they finally found the right combination of ingredients and partners.
03
The perfect recipe
Today, we make our food with lots of fresh ingredients, and gently cook them to preserve nutrition & maximize flavor. And we source from the best suppliers β local where possible, and with similar values.
chapter 5
an idea was
born
With the recipe sorted, Louis and Koen committed to building a sustainable business with a legacy they could be proud of. We are committed to making thoughtful choices about our packaging and processes, and promise to always give 1% of our sales to charity.
chapter 6
the moment of
truth
There was one final test to pass... the Edgard & Cooper test. That first bowl of food (and each one since), has earned their paws of approval. Even better, Edgard stopped getting sick and is now one of the healthiest dogs around.
chapter 7
then there were
five
In 2016, Louis and Koen were joined by Jurgen β a friend and sales whiz who left his job in New York to help his old chums do something amazing. That meant the team now had more humans than dogs... just barely.
chapter 8
ready for
launch
With everything ready to go, Louis, Jurgen, and Koen bit the bullet and ordered 300,000 meals in one go β without having any customers! (Truth be told, they were a little scared theyβd have to eat the food themselves.)
happily
ever after
Today, business is good for Europeβs pet food pioneers. With over 200 humans and countless furry friends, Edgard & Cooper is growing fast: weβre selling healthy, tasty pet food in 13 countries. Weβre working hard towards our sustainability goals and β through the Edgard & Cooper Foundation β weβre supporting amazing pet charities across the globe.
